Social Media Marketer

 ❖ Social media management platforms - help with scheduling and publishing content, managing multiple social media accounts, and monitoring engagement. 

• Hootsuite
• Buffer
• Sprout Social
• HubSpot

 ❖ Analytics tools - provide insights into social media performance, audience demographics, engagement metrics, and overall campaign effectiveness. 

• Google Analytics
• Facebook Insights
• Twitter Analytics
• Sprout Social

 ❖ Content creation and design tools: assist in creating visually appealing and engaging content for social media platforms. 

• Canva
• Adobe Creative Suite (including Photoshop and Illustrator)
• Piktochart

 ❖ Social media listening and monitoring tools: enable marketers to monitor mentions, brand reputation, and industry conversations on social media platforms. 

• Brandwatch
• Mention
• Hootsuite Insights
• Sprout Social.
  

 ❖ Social media advertising tools: Creating, managing, and optimizing social media advertising campaigns.

• Facebook Ads Manager
• Twitter Ads
• LinkedIn Campaign Manager
• Google Ads

❖ Influencer marketing platforms: facilitate the discovery, management, and collaboration with influencers for brand partnerships and promotions. 

• Upfluence
• Traackr
• AspireIQ
• Grin

❖ Social media contest and giveaway tools: assist in running contests, sweepstakes, and giveaways on social media platforms. 

• Gleam
• Rafflecopter
• Woobox
• ShortStack
  

❖ Social media listening and sentiment analysis tools: analyze social media conversations to gauge sentiment, track trends, and identify customer preferences.

• Brandwatch
• Talkwalker
• Sprout Social

❖ Hashtag tracking and analytics tools:  monitor and analyze the performance and reach of specific hashtags on social media platforms.

• Keyhole
• Sprout Social
• RiteTag 

❖ Social media scheduling and automation tools: allow marketers to schedule and automate social media posts in advance, ensuring consistent and timely content delivery.

• Buffer
• Hootsuite
• Sprout Social

• Develop and implement social media strategies that align with company goals and objectives
• Create, curate, and publish engaging content on social media platforms, including text, images, and videos
• Monitor and respond to comments and messages on social media platforms, and engage with followers to build brand awareness and customer loyalty
• Collaborate with cross-functional teams such as marketing, sales, and customer service to ensure social media efforts are aligned with overall business objectives
• Monitor and analyze social media performance metrics, and use insights to inform future content and strategy decisions
• Manage social media advertising campaigns, including ad creation, targeting, and optimization
• Stay up-to-date with industry trends, best practices, and emerging social media platforms, and incorporate new ideas and approaches into social media strategies
• Develop and manage relationships with social media influencers and brand ambassadors to amplify brand reach and engagement
• Ensure social media efforts are compliant with applicable laws and regulations, and maintain the company's brand voice and tone across all social media channels
• Develop and maintain a social media content calendar, and coordinate with internal teams to ensure content is delivered on time and meets quality standards.