Your marketing shouldn't run you.
You should run it.I build the strategy, the systems, and the operations that turn scattered effort into growth you can measure. Then I run them. You stop managing the marketing and start watching it work.
Strategy that works. Systems that scale. Results you can measure.
You're not short on ideas. You're short on the person who ships them.
You need the one person who can take your ideas, build the machine behind them, and answer for the number at the end of the month.
Most owners get handed one of two things. An assistant who waits to be told what to do, or an agency that mails you a strategy deck and vanishes before a single thing ships. I'm the third option. I set the strategy and I execute it, so nothing gets lost in the gap between the plan and the work.
Twelve years working this way taught me the thing nobody wants to hear. Being busy is not the same as growing.
So I don't sell hours. I sell you a sharper strategy, systems that hold, and growth you can point to on a chart.
Ten questions to ask before you sign with any marketing hire, with the strong answer and the red flag written beside each. Most engagements fail in month four, not month one. Use it on me first.
One email with the PDF attached. No sequence, no follow-up unless you ask for one.Five rooms. Pick the one that matches what you came for.
Nothing here is a brochure. Every room ends with something you can act on this week, whether or not we ever speak.
Four ways to work with me
Each pillar carries its own case study, sample work and the number it moved.
See the work → ShopSystems and toolkits, priced within reach
The frameworks behind the client work, packaged. Plus a made-to-order collection.
Browse the shop → JournalOne useful idea at a time
Marketing that ships, systems that save hours, books that get finished.
Read the journal → PodcastThe Third Option
Conversations with people who build the thing and then stay to run it.
Hear the show → AboutTwelve years of the messy middle
How I work, what I believe, and the timezone answer most people forget to ask for.
Read about me →Twelve years in the messy middle, where good ideas go to die.
Someone has to own it.Marketing, operations, systems, and more recently books. The work founders quietly dread handing off, taken off the plate by one person who answers for the outcome.
I build the engine most businesses only wish they had.
For twelve years I've worked remotely on the things founders quietly dread handing off. The marketing, the operations, the systems, the messy middle where good ideas go to die without someone to build and run them. More recently, the books, because a finished draft is just another good idea waiting on someone to own the pipeline.
The businesses I moved the needle for most weren't the ones who needed more effort. They needed one person to take the whole thing off their plate and own the outcome. So that's the work I do now.
On working across timezones
I work with clients in the United States, the United Kingdom, and Australia. I treat the timezone as part of the offer rather than a scheduling detail, because it's the thing most likely to go quietly wrong.
Four ways I take the work off your plate and make it perform.
Then I stay and run it.Open the pillar that matches where you're stuck. Price, proof currency and the number it moved sit inside each one. Below them, the full 90-day plan I actually ran, with the subtraction list intact.
Four ways I take the work off your plate and make it perform.
You don't need another advisor with opinions. You need someone who builds the machine, runs it, and stands behind the number at the end of the month. Open the pillar that matches where you're stuck. The price and the proof sit together, where they belong.
Before and after dashboards with the baseline visible. Funnel maps and campaign calendars, anonymized.
The automation drawn, not described. Workflow diagrams, a 60 to 90 second recording of a live build, a redacted SOP excerpt.
A project board before and after. A dashboard screenshot. The contents page of an SOP library that people actually open.
Before and after paragraph pairs, used with written permission for the specific excerpt. One page of an anonymized editorial letter. A Selected Titles shelf with role and year on every cover.
Anyone can tell you what they did. I'll show you what changed.
Coaching practice, founder plus three. One number agreed in week one and never moved. Everything below ladders to it, and everything that couldn't be traced to it did not get built.
Target was 25. Qualified was defined in writing on day seven and never redefined.
Three channels stopped outright and two tools cancelled inside the first fourteen days.
Weekly publishing cadence running without founder involvement by day seventy.
The subtraction list
This did more for the result than the build list. Every item was proposed, considered, and refused, on the record, with a reason.
- No rebrand. The logo was not the reason leads were flat.
- No new website. Three pages were fixed. The other nineteen were left alone.
- No second offer. One offer understood beats two offers hedged.
- No third channel. One channel was working. Adding two more would have halved the attention on it.
- No CRM migration. A four-week project that would have moved the number by zero.
The operating cadence
Plans don't fail at the strategy layer. They fail because nothing forces them to be looked at on a Tuesday. Four recurring commitments, none longer than an hour.
- Monday15 minThree priorities named. Anything not on the list does not get built.
- Wednesday2 hrsProtected build block. No calls, no reviews. This is when things ship.
- Friday10 minThe number is posted, same place, same format, whether it moved or not.
- Month end45 minWhat we stop, what we double. One decision each, both written down.
Buy the system, or wear the argument.
Both made to order.One bay holds the digital products and toolkits, delivered the second you buy. The other holds a small print-on-demand collection, made when you order it. Different carts, same standard.
The exact systems I use with clients. Yours to put to work today.
Not ready for the full engagement? You don't have to be. These are the real frameworks behind my client work, packaged, priced within reach, delivered the second you buy. Start here. Get a fast win. Come back when you want the whole machine.
90-Day Marketing Roadmap Kit
The planning system that turns scattered marketing into a 90-day plan that ships. Template plus guide.
Get a fast win →Automation Starter Pack
Plug and play workflows and SOPs to win back your first five hours a week.
Get a fast win →Operations Toolkit
The dashboards and documented processes that bring a busy team into focus.
Get a fast win →Production Timeline & Budget Model
Every stage between finished draft and live listing, with realistic timings and what each stage actually costs.
Get a fast win →Manuscript Self-Assessment
Work out which of the four editorial levels your draft needs before you pay anyone anything.
Get a fast win →Six instruments. One is free, because one of them is a test you should run on me.
Each is a real working document, not a teaser. Take one, run it this week, and you'll know more about your business than another discovery call would tell you.
The Deck-and-Vanish Test
Ten questions to ask before you sign anything, with the strong answer and the red flag written beside each. Most engagements fail in month four, not month one. Run it on me too.
Download PDF ↓
A 90-Day Plan I Actually Ran
The working document from a real engagement. Names and spend blacked out. Structure, sequencing, owner column and subtraction list untouched. A specimen, not a template.
figure to setAdd to cart →
The Bottleneck Audit
Demand, systems, visibility, scored separately and never averaged. Growth stalls in one place and the other two get blamed. Ten minutes tells you which one is real.
figure to setAdd to cart →
The Hours Bleed Calculator
Manual work never appears on a P&L. It hides inside salaries you already pay. This moves it onto a line with a number attached. Observe the hours, don't remember them.
figure to setAdd to cart →
The SOP Starter Pack
The five processes that break first in a growing business. One owner, one trigger, one definition of done. Adapt the wording, don't adapt the structure.
figure to setAdd to cart →
The Founder's Dashboard
Nine numbers covering demand, conversion, economics and survival. One primary, eight diagnostics. If a metric isn't on the page, it isn't a scoreboard, it's a diagnostic.
figure to setAdd to cart →A small, deliberately chosen collection. Printed when you order it, not before.
Made to order and shipped worldwide through Printify, so nothing sits in a box waiting to be wanted. Books route separately, through retailers rather than merchandise, because a book is not a t-shirt and shouldn't be sold like one.
The Subtraction List tee
The five things we refused, printed on the back. Everyone sells you the build list. This is the other one.
View the piece →Friday Number mug
For the ten minutes a week that hold the whole cadence together. Posted whether it moved or not.
View the piece →Operator's notebook
Three priorities on Monday, one decision at month end. Ruled for people who write down what they refused.
View the piece →How it ships
Each piece is printed and dispatched by Printify's production partner closest to you. Typical production is two to five business days, then transit on top. Sizes, materials and a full care note sit on every product page.
Returns
Made-to-order means no restocking, so returns cover defects and print faults rather than change of mind. That's stated up front rather than buried in a policy page, because it's the thing people find out too late.
Books are separate
Titles I've produced or edited are sold through retailers, not here. The Selected Titles shelf lives with the publishing pillar under Services, where the role and year sit on every cover.
One useful idea at a time. No filler.
Read it, then use it.Marketing that ships, systems that save hours, books that get finished. Take one thing from a post and put it to work by Friday.
Marketing that ships. Systems that save hours. Books that get finished.
One useful idea at a time. No filler, no theory for its own sake. Read a post, take one thing, put it to work by Friday.
Wiring strategy to execution
Building a 90-day roadmap, and choosing channels that fit your stage.
Automations that save real hours
Straight answers to the AI myths keeping small businesses stuck.
SOPs people actually use
And dashboards that reveal what matters, not just what's busy.
What a book really costs
Line by line. KDP or IngramSpark. The twelve-week production schedule, explained.
The real story behind a lift
What a conversion lift, a systems rebuild, or a finished book actually took.
One lead magnet per pillar, not one for the site.
Founders start with the 90-Day Growth Roadmap. Authors start with the Book Production Timeline. Segmenting at the moment of capture is what makes every email afterwards worth opening.
The Third Option.
Build it. Then run it.An assistant waits to be told. An agency mails you a deck and vanishes. This show is about the people who do the third thing, and the decisions that make or break it.
Short episodes. One operator problem each. Nothing that needs a whiteboard to follow.
Most business podcasts are two people agreeing for an hour. This one takes a single decision an owner is actually facing, works it through, and ends with the thing you'd do on Monday. Twenty minutes, most weeks.
The deck-and-vanish problem
Why strategy engagements die in month four, what the handover gap actually costs, and the ten questions that surface it before you sign.
Busy isn't growing
Three teams, same headcount, wildly different output. What separated them wasn't effort, and it wasn't tooling either.
The hours nobody puts on the P&L
Manual work hides inside salaries you already pay. How to move it onto a line with a number attached, and what to automate first.
What a book actually costs
Line by line, from finished draft to live listing. Where the money really goes and which stage authors consistently underbudget.
Where to listen
Same episode, same week, every feed. The RSS link is the one that outlives the platforms.
Bring me a problem
Send the decision you're stuck on. If it's a good one, it becomes an episode, and you get the working answer either way.
Send it over ›