The Third Option.
Build it. Then run it.An assistant waits to be told. An agency mails you a deck and vanishes. This show is about the people who do the third thing, and the decisions that make or break it.
Short episodes. One operator problem each. Nothing that needs a whiteboard to follow.
Most business podcasts are two people agreeing for an hour. This one takes a single decision an owner is actually facing, works it through, and ends with the thing you'd do on Monday. Twenty minutes, most weeks.
The deck-and-vanish problem
Why strategy engagements die in month four, what the handover gap actually costs, and the ten questions that surface it before you sign.
Busy isn't growing
Three teams, same headcount, wildly different output. What separated them wasn't effort, and it wasn't tooling either.
The hours nobody puts on the P&L
Manual work hides inside salaries you already pay. How to move it onto a line with a number attached, and what to automate first.
What a book actually costs
Line by line, from finished draft to live listing. Where the money really goes and which stage authors consistently underbudget.
Where to listen
Same episode, same week, every feed. The RSS link is the one that outlives the platforms.
Bring me a problem
Send the decision you're stuck on. If it's a good one, it becomes an episode, and you get the working answer either way.
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